Marketing Factors

The entire real estate community includes all of the companies, offices, and agents in the
marketplace. They work together to sell property in an incredibly efficient system of
sharing information.

The multiplying effects of this cooperation will increase the promotion that is done on
each and every property in the marketplace. It brings purchasers into the home buying
process and after qualifying them to their wants, needs, and abilities, they can be directed
toward the home that meets their requirements.

The pricing and positioning in the marketplace
Purchasers have a tendency to want to look at all of the available properties that meet
their criteria. They will compare the homes according to value for price, condition, and
appeal.

Even if the buyers are not familiar with prices in a particular area, after seeing a few
homes, it is easy to determine whether a home is priced correctly.

Supply and demand has a direct effect on pricing. The subject property must be
favorably priced based on location, condition, and terms compared to the other homes
that a buyer will look at.

The role of the marketing coordinator
The agent’s objective is to get your home sold, not necessarily to be the one to actually
sell it. The sheer number of other agents makes it more likely that someone else will sell
it.

The listing agent’s job as marketing coordinator will be to manage the sale to maximize
promotional efforts, represent the seller’s interests, and to use their experience to make
the transaction go smoothly.